It’s the Sun wot spun it

Apologies to my fan (sorry Mum) for not blogging over the last few days. I’ve been out of the office with no access to a computer which meant that I was unable to do a quick update on The Sun’s treatment of Gordon Brown (see Real Callousness – Wednesday 11th November). Anyway, towards the end of the blog I mentioned that we could expect the Sun to try and make amends for its mauling of Gordon with a gushing piece on Sarah over the next few weeks.

And lo and behold Friday’s paper had this news story (I use the term news in its loosest sense) complete with a review of Sarah’s wardrobe by the editor of Cosmopolitan magazine. Members of the public relations profession will recognise the happy confluence of the Sun’s need for a positive Brown story (“look we’re not that bad, we’ve been terribly nice to his wife”) and some excellent work on the part of Sarah Brown’s PR people.

However, I suspect this story was not a difficult sell. Sarah Brown, formerly of Brunswick, is very well connected in the London media world. For the Sun this will have been like giving an old friend a pat on the back.