Friday, 25 November 2011

Another bashing for the Greeks - in the kitchen

The WPR team enjoyed an insightful update on the Eurozone crisis this week from our Head of B2B PR, Tom Leatherbarrow. After picking myself up from the misery of impending doom, I wondered whether the latest news events were having any affect on food and drink markets. And it threw up some fascinating results.

As you might expect (and like most markets), it seems UK food exports to Greece are on the decline – down 14% YOY in September. But interestingly, the troubles in Greece also seem to be influencing eating habits on our own shores too; sales of chilled Greek ready meals in the UK fell 7% in the year to September according to Kantar Worldpanel.

It may not all be George Papandreou’s fault but the lethargy for lamb koftas and moussaka is in contrary to healthy increases enjoyed by Italian, French and Spanish chilled ready meals. And you fear there is worse to come for the Greeks.


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