Tuesday, 23 August 2011

The Nivea For Men ‘Recivilize Yourself’ ad may sound a bit racist…


Marketing executives are all too aware of the treacherous minefield that is political correctness. Every now and again some poor creative is forced to lament their glaringly-obvious-with-hindsight-blunder as the brand they represent steps perilously into the realm of the ‘-isms.’ Earlier this year, Cadbury fell to the sword of racism and an angry reaction from Naomi Campbell; most recent example of taking the fatal wrong turn into this treacherous domain however is Nivea For Men.