Tuesday, 26 April 2011

The London 2012 Orwellian PR machine cranks into gear!

How are ticket sales for London 2012 going? The reason I ask is that I can’t find any information anywhere. What I can hear is the sound of the 2012 Organising Committee’s Orwellian PR machine going into overdrive with it being the last day for ticket applications and all.

Apparently, according to London 2012 Chief Paul Deighton, applications have “hit the roof” and “since last Friday we have seen a high level go to a really high level”. Yes, well, thank you for that, most illuminating, but how many have you actually sold?

“We have been getting three or four times the applications above and beyond what was coming in for the previous five weeks,” says Paul. That’s all very well but if you only had half a dozen applications over the previous five weeks it wouldn’t add up to much would it?

“I think that a lot of people are ordering quite a number of tickets.” Fabulous, could you quantify that?

Dear God, he goes on and on and on with this banality. “Families seem to be ordering so they can go together.” I’m shocked, really? I thought there was a rule that children had to go to the javelin unaccompanied by an adult!

Anyone who has been in PR over the last 4-5 years, particularly those with clients in the construction sector, will know that the 2012 Organising Committee has held a vice-like grip over 2012 PR. Threats have been issued, PR people have been cowered, some of the biggest companies in the country have feared being unmasked as a London 2012 supplier.

You would think after all that, the organisers would actually provide the world with some useful information, particularly as London 2012 needs to get 25% of its revenue from ticket sales to actually pay for all of this. Well, you’d clearly be wrong!


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