I said before it wouldn’t be long before the trend moved out of retail locations and McCain got there first. But that’s not the only clever part of this campaign. Putting aside the initial (frankly genius) idea to apply scent marketing to outdoor ads, this is another great example of how to turn an innovative advertising campaign into a great PR story. You only have to google “McCain bus stop” to see the reach already and I’m expecting this one to grow and grow. Hats off to all involved.
Wednesday, 8 February 2012
The genius of McCain's bus stop adverts
I said before it wouldn’t be long before the trend moved out of retail locations and McCain got there first. But that’s not the only clever part of this campaign. Putting aside the initial (frankly genius) idea to apply scent marketing to outdoor ads, this is another great example of how to turn an innovative advertising campaign into a great PR story. You only have to google “McCain bus stop” to see the reach already and I’m expecting this one to grow and grow. Hats off to all involved.
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